Inbound sales for wine companies

Today, we still see salesmen dragging around bottles to leave those with a standard story with their customers. But the classic sales techniques, in which you, as a wine company, tell customers that your product is the very best, no longer work. Inbound sales with an interest in the customer’s story is the future in…

Masterclasses Feest van de Vlaamse Wijngilde

Foto:  rawpixel De Vlaamse Wijngilde vierde haar 50ste jubileum. Goed om naast een grandioos diner ook een hele dag masterclasses te organiseren. En die waren erg interessant. Oostenrijk, Spanje, Bordeaux en Gaja in het glas en voor de klas.   Masterclass Oostenrijk  Willi Klinger, MD van Österreich Wein, had het vaak over schnitzel. Niet alleen…

Martinet Brut, Priorat, 2014

Wineproof Wine of the Day Appearance: In our glass we find a clear, deep ruby wine. Nose: The nose of this wine is clean and it has a medium (-) intensity aroma of blackberry, blueberry, red plums, violet, vanilla and chocolate. Palate: This dry wine has a medium acidity, high tannins, medium (+) alcohol and…

Benelux wine trends for 2019

The wine world will not stand still in 2019 either. On the contrary. At Wineproof we see the following 5 trends in our Benelux market.   Less alcohol Overripe grapes, a lot of extraction and associated alcohol levels have since long been a thing of the past. But this year we are going one step…