The era when brands could attract attention by spreading loud messages is a thing of the past. We are exposed to thousands of brand messages every day. We do not really need this unsolicited information. Consumers are increasingly looking for information themselves. How can a wine brand still stand out from the crowd? Content marketing offers a step in the right direction.
You undoubtedly have a lot of content ready that you do relatively little with. Yet this content can mean more to your business than you think. By using and distributing this in a smart way, you can spontaneously arouse the interest of potential customers.
Today’s consumer juggles, or googles, namely with search terms and proactively searches for information himself. If you as a company do not disseminate the necessary information, one of your competitors will. It is not for nothing that content marketing is the best and most relevant way to approach your consumers and build a relationship with them. So there is a great opportunity that you as a wine company should not shy away from.
No content without strategy
Transparency, trust and loyalty are the main ingredients of content marketing. These elements are the carriers of your strategy and the start of your success. Of course, more ingredients are needed to achieve a good content blend. Here are three rules of thumb that will help you on your way:
– Know for whom you write
Never start writing like this. Even though you have a lot of interesting ideas in your head, if your readers aren’t waiting for that idea, you can’t put too much time into it. How do you make sure your readers are waiting for your rock-solid piece of wine content? Know who you’re writing for. Go for research, know who your target group is and what they want to read. When you start your writing process, it is important to put yourself in the context of your target group. In this case, quality still takes precedence over quantity.
– Offer added value
With a blog, the emotional added value takes precedence. No scientific literature, but bring a sincere story. In addition, it is also important not to focus on the products you sell. Also tell something different than what your target group already knows. Give them a look behind the scenes or tell them how you came to a certain wine. It is important, however, that you remain true to your company’s philosophy at all times. You can incorporate this philosophy into your content with a wink.
– No content without distribution
It is not enough to publish your blog article and then let everything run its course. Many marketers seem to forget that content distribution is crucial for the results. Here the golden rule applies: spend two hours writing your blog post and invest one hour distributing it. Only then can it deliver the intended results. Of course, you also need to distribute your content through the right channels. Now that you know what your target group wants to read, you should also check where and how your target group wants your content to appear. Already thought of video to support your wine content?
Fancy a juicy sample of content?
Good news! Wineproof can assist and advise you on this. With an eye for marketing and a strong drive for return on investment, we ensure that your content strategy is a success.